Digital marketing grammar. For the contemporary economy E-libro


Digital marketing grammar. For the contemporary economy - Danio Berti pdf epub

PREZZO: GRATUITO

INFORMAZIONE

LINGUAGGIO: ITALIANO
STORIA: 13/06/2017
SCRITTRICE/SCRITTORE: Danio Berti
ISBN: 9788876676529
FORMATO: PDF EPUB MOBI TXT
DIMENSIONE DEL FILE: 3,68

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L'idea di questo libro nasce dal desiderio di raccontare con un linguaggio semplice - che si addice a una grammatica, come ha la presunzione di essere - in primis agli studenti ma poi anche a tutti coloro che vogliono avvicinarsi al mondo del marketing della rete, il prima, il presente e una fetta sottile del dopo di questa straordinaria disciplina. Il volume non vuol essere un testo di marketing digitale in senso stretto, ma un testo che tenta, attraverso un "filo rosso", di portare i paradigmi del marketing nel mondo della rete. I cinque capitoli del volume conducono il lettore attraverso il mare dell'evoluzione della disciplina per poi lasciarlo nell'infinita prateria del consumer behaviour e dirigerlo, ancora, verso le vette dei modelli di business online. Infine si è cercato di fornire al lettore qualche strumento operativo per proseguire consapevolmente il viaggio nel mondo della net economy. Prefazione di Silvia Ranfagni.

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